How do reviews equal sales?

By Vouchley

Reviews can make or break a company and we have seen this trend time and time again. This is why it is so important to create a high-quality product and an even higher valued customer service team to ensure users are happy with the product. Before social media, ideas were sold through word of mouth and this is something that still exists alongside online marketing. Having a large number of users is one thing but having the same base of people who are also satisfied with the product or service is even more effective at generating sales.

No matter what we are doing in life we want to make sure that we are making the best decision. This is especially true when it comes to spending time and money on something which are two very highly valued things in this world. When we have doubts about something we want to purchase we almost always will go to the reviews section and see what other users have had to say about the product. If that review is not a positive one it can heavily sway the decision to either purchase or take the item out of your cart. This is something that will not be going away any time soon. Humans are influenced by each other and our instinct is to trust what others have to say on something, especially if it could cost us in the long-term. This notion is why reviews are essential to the success of a company.

Networking and creating a social structure around us are something that can make or break us. Word of mouth is a powerful thing and while this may be true regarding the character of someone, it holds just as much if not more power over our choice in purchases. If we hear our friend talking about a product, they love we immediately begin to question what it is and where they got it. Creating a positive and lasting impact on the consumer is something that carries an immense amount of weight which can then go forward with creating a successful company or revealing a failure.

With our technological advances has come a new way for people to talk about things they love or hate. While it used to be strictly word of mouth there are now platforms for just reviews on things or places. Since we would have a hard time finding every person in real life who has used a product or service, having it all online where anyone from around the world can post about it has streamlined the process. This can be a very beneficial thing for a company in which people stumble upon them simply based on a review they read on a blog. While it can have this positive impact on sales and make them skyrocket it can have the equal and opposite effect where a company will fall to the wayside and die due to a negative review.

Reviews equals sales, that can either be a good or a bad thing based on the review itself. While we may refuse to believe we have any impact on this it couldn’t be further from the truth. While it is impossible to make a perfect product that will impress everyone, it isn’t impossible to reach out to those who are writing bad reviews to remedy the situation. This is where a lot of people fail, refusing to let your pride go to work through a negative situation can make or break your company. All reviews matter, whether good or bad, they all have an impact on your product or service and it is up to you to make sure that it is handled properly in order to continue to grow both sales and the company’s image overall.

Want to start tracking your reputation as a business? Start tracking your reviews now!