← Back to blog
Why do companies need a community to thrive?
4 minute read
Community is an idea that has impacted the manner in which we handle ourselves as a society. Throughout history we have witnessed the rise and fall of empires, the thing that has kept so many values and morals intact throughout all of this is having a community. Having a group of people who have your best interest at heart to fall back on throughout all of the difficulties and challenges we may face will make the difference between making or breaking it.
The same can be said about having a company, which is very similar to a community. It is a group of people who are all looking out for each other and helping build each other up with a group or common core values that they hope to uphold.
Life is challenging without community, and so is owning a company. No company in all of history can be run completely alone. While it might be possible short term to operate on a solo mission, that can only go on for so long before burnout become a painful reality. If someone operating at this high level is able to look to their community for support it can refill their tank when it is running on empty.
It is also refreshing to know that you can turn to these people within your circle and know that they won’t ever do anything to harm you. It is a sense of security that can’t be found in many other areas within our lives.
Relationships are what continue to keep humans alive, we thrive on building friendships and finding other people who think alike. Owning a successful company comes with networking and building these relationships with people. It is fulfilling to know that you can seek out a community in which everyone wants the same things.
This authenticity of like-minded people running a company can be seen clearly by the people who are consuming their product. It is very obvious when a company has a community of solid people backing it. The company is going to run smoother and the product will simply become higher quality due to the authenticity behind it.
This community mindset also opens the door between the customer and the company, without this transparency the customer can quickly lose faith in what they once believed to be a quality product. With a community everyone can speak up on things that are working and things that aren’t without judgement, and this notion can only help a company in the long run.
Having a closed-door policy without community cuts off a company from growing and producing higher quality content.
Communities have helped our society thrive and this will never change. Communities allow for people to work together as a collective force, and having this mentality when creating a company is essential to the positive growth and productivity that is produced.
While it may be uncomfortable to open yourself up to a community it will absolutely pay off. In order to grow we must first be uncomfortable; it is simply the only way. However, once we take that leap into the unknown, we are caught by the community where we will never have to worry about being alone.